Play N Trade :: About

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ABOUT PLAY N TRADE

THE ULTIMATE GAMING EXPERIENCE

Play N Trade is the largest and fastest-growing video game franchise in the country. We provide an atmosphere that is inviting to everyone. Our stores define "the ultimate gaming experience" by delivering uncommon customer service and interactivity.

Our diverse product lineup includes new and used video games, accessories, retro gaming products such as the original Nintendo and of course the latest state of the art systems such as the Xbox 360. So whatever your background "get in the game", we have a solution for you.

MEET TEAM PLAY N TRADE

Ron Simpson

Founder

After six years of honorable service in the United States Marine Corps, Ron turned down the opportunity to attend Officers Candidate School. He started at Milestonz Jewelers Inc where he quickly rose from top salesperson to general manager. Although he was successful in a corporate environment, his real dream was to become an entrepreneur.

Tom McMahon

Chief Executive Officer

Some of Tom's most outstanding accomplishments include successfully developing, marketing and publishing Activision's first million-unit game, Tony Hawk. While an executive at Starbucks, he managed large retail businesses in a variety of scenarios. Tom has an extensive acquistion background including two companies worth $50-$100m.

Tony Gillette

VP of Training & Support

Tony came to Play N Trade with a very impressive 19 years of experience in the video game retail business. His qualifications consist of a strong background in strategic planning, training and customer service needed to drive sales and profitability. Through his efforts at a previous employer he was able to open nearly 40 new stores during rapid expansion years.

Roger LLoyd

Executive Vice President Marketing

Roger Lloyd joined Play N Trade as one of the first franchisees; bringing his experience in sales and technology to work in expanding the Play N Trade global footprint. Through the years, he has developed strong relationships with video game publishers and manufacturers, and has shared his expertise as a panelist at industry conferences and tradeshows.

550 stores sold, Over 200 stores open

Our mission at Play N Trade is to be the number 1 video game destination in the world by creating an atmosphere that is inviting to everyone from the amateur gamer to the hard core gaming enthusiast. We achieve our mission by delivering outstanding franchisee training and support, and constantly implementing new ways to make Play n Trade stores fun and profitable.

BRIEF HISTORY

In 2000, Ron Simpson made an important observation about the climate of the video game industry - "The cultural impact of gaming presented an explosive opportunity." Ron also saw that the current retail distribution channel was not fulfilling the consumer demand for an interactive gaming experience.

Although gaming had a wide global distribution, the support infrastructure undeserved the specialized needs of the gaming community. Ron, a gaming enthusiast himself, set out on a mission to address the voracious appetites of the ever-expanding gamer demographic.

Ron envisioned a retail environment where it was possible to know his customers on a first name basis an to sell to them based upon their buying habits. With a personalized consultative selling process, in-store tournaments, fair pricing for used games and exceptional customer service, Ron's vision has become a reality.

PLAY N TRADE TODAY

Our training emphasizes our culture and commitment to promote a family atmosphere for our franchises. From our new store design to our monthly video game tournaments, our culture is to provide the best retail gaming experience in the world.

Our stores are state-of-the-art gaming communities. From multiple flat screens on the walls, WiFi connectivity, and the best looking store design in the industry, Play N Trade has moved video game retail to the next level.

Play N Trade carries all major game consoles, software and accessories and also offers great trade-in values. Although Play N Trade has grown very rapidly, our culture emphasizes agility to help meet the demands of today's discriminating consumers.

WHY WE ARE SPECIAL

Play N Trade stores exemplify the values of savvy retailers of yesteryear and converges them with forward thinking designs and progressive business philosophies of the 21st Century. Gaming consumers have tolerated inferior customer service in the relatively new industry because of limited choice. Play N Trade is changing the consumer mind-set to expect more than the traditional retail "cash and carry" game store. We pride ourselves on engaging the customer from the moment they walk through the doors.

With video game experts on site we can assist customers in making the right gaming purchases. Gamers get an unmatched level of support from our clever merchandising and well informed staff. We create value for our loyal customer base by letting customers play games in store before buying them, hosting tournaments and inviting web site interaction. Put simply, we exceed customer expectations.

THE FUTURE OF GAMING

Analysts from Forrester Research show that the video game industry has surpassed the growth of the film industry. According to market research firm NPD Group, 2006 sales of video game hardware, software and accessories in the U.S were $12.5 billion, the industry's highest-ever returns. Play N Trade is slated to embark on its most aggressive expansion plan yet.

We expect to reach close to 400 opened stores by the end of 2008 and a national presence of over 1000 stores in the next three years. The guiding principle for our expansion is achieving strong, controlled growth by partnering with franchisees that share a congruent vision.

As we grow and redefine the retail gaming industry, we are looking for like minded entrepreneurs to "get in the game" by opening Play N Trade retail locations domestically and abroad.